Three founders, one product idea.
Alex, David, and Ilian began discussing the idea in Bangkok. Alex was describing how a person’s interpretation changes the way a situation feels. David asked how a product could show evidence for that claim. Ilian then asked:
“What if we built an app that helped people do the things we keep talking about?”
That question led to a simple product rule: show the same Moment from several defined points of view, but leave the conclusion and next action to the person who wrote it.
Alexander Anguelov · Cofounder · President of Technology and Knowledge
Alex leads the product's knowledge system and backend engineering. He developed the structure behind the fifteen Lenses and sixty archetypes after years of study across clinical psychology, philosophy, and symbolic systems. His work defines what each Lens can claim, where it must stop, and how the app stores and retrieves that material. He met David over chess in Bangkok and has known Ilian for years.
David Le Rouse · Cofounder · CEO
David built the app and runs the company. His background is in business, product development, and quantitative work. He is responsible for keeping the product claims testable and for enforcing the rule that the Mirror does not advise or diagnose. He also leads the commercial, privacy, and operating decisions behind the service.
Ilian Nikolov · Cofounder · The Face of Aynshara
Ilian is an actor and the primary practitioner in the founding team. He tests the Quests, Lenses, and Moment flow, then brings detailed feedback to Alex and David. He also presents Aynshara in film, on stage, and in the app's introduction.
How the team works
Alex develops the knowledge system and backend. David builds the product and runs the company. Ilian tests the practice and presents it publicly. Product decisions require agreement across those three areas.
All three founders have cats. The detail has become a running team joke because the product is designed to observe closely without giving instructions.
Founding-seat revenue funds the first year of product development, safety review, and launch work.